In financially challenging times, it may seem counterintuitive to hire new staff. However, to thrive and prosper in such a climate, practices need to enhance their efficiency, competitiveness, and profitability. Introducing a Treatment Coordinator (TC) into your team is an effective strategy to achieve these goals.
The Treatment Coordinator’s role is pivotal in bridging the gap between the clinician and the patient. Their responsibility is to ensure a smooth, efficient, and pleasant journey for the patient, from the initial phone call through to the completion of treatment. By managing all non-clinical aspects of patient care, the TC enables orthodontists to focus exclusively on clinical matters.
The role of a Treatment Coordinator (TC) has become a central and valuable part of a specialist practice. The TCs have significantly enhanced the patient experience, reduced time spent in the dental chair, and increased case acceptance ratios. Introducing a TC can transform your approach to new patient care, and also contribute to increased profitability.
The Treatment Coordinator (TC) takes on the responsibility for the new patient process, acting as a vital link between new patients, the practice, and its staff. They not only promote and represent the practice’s services but also highlight their true value to prospective patients. An effective TC oversees every aspect of the patient’s journey, from referral to case start. They ensure that communication at all levels of your practice is appropriately toned and positive.
A Treatment Coordinator (TC) establishes relationships with all new patients, serving as the initial point of contact. They welcome and interact with the patient, fostering a strong rapport. The success of converting new patients to active treatment cases heavily relies on the rapport and relationship built between the TC and the patient. This key member of the team was perceived as a luxury role to have for many specialist practices. However, in my opinion and having worked with hundreds of practices across the globe, I can tell you that this is no longer the case, it is a necessity!
The role of a Treatment Coordinator (TC) has become a central and valuable part of a specialist practice. The TCs have significantly enhanced the patient experience, reduced time spent in the dental chair, and increased case acceptance ratios.
