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From interactions to excellence: The everyday moments that define your practice

Most practices believe that excellence is built through outcomes—achieved through technology, innovation, reputation or visibility. In reality, excellence is far...

Designing for Efficiency: Lessons from Orthodontic and General Dental

Over recent months, I have had the opportunity to redesign diaries for three orthodontic practices and a general dental practice....

The Cost of Mismatched Shoes in Orthodontic Practice Management

A Funny Story with a Serious Lesson Last week, a clinician shared something that made us laugh. In his rush...

The hidden factor in case acceptance: Aligning Culture, People, and Systems in Your Specialist Dental Practice.

Every dental and orthodontic practice wants to increase patient case acceptance. Many look to technology, digital systems, or persuasive communication...

lina craven-We can't direct the wind but we can adjust the sails

A Treatment Coordinator is no longer a luxury but a necessity

In financially challenging times, it may seem counterintuitive to hire new staff. However, to thrive and prosper in such a...

colocar-aparatos-dentales-dientes-mujer-ortodoncia

La consistencia es un hábito, no una habilidad

"Siempre digo que primero hay que culpar a los sistemas y procesos, y luego a las personas. Los sistemas y...

Consistency is a habit not a skill

"I always say, let's blame systems and processes first, then people second. Well thought-out systems and processes are there to...

Lina Craven - How to convert dental patients

Optimizing Orthodontic Patient Conversion

Orthodontic practices are great at attracting new patients; often however, conversion rates are low. Here is my suggestion: clinicians and...

How Effectively Are You Converting New Patients?

How confident are you that your orthodontic practice is seizing every opportunity that a prospective patient represents? Most practices are...

What others are saying

Lina has always been inspirational. Her ideas and enthusiasm for the business and staff training cannot be matched. It is because of Lina’s help that we have managed to build a happy and cohesive team. Her experience in dealing with difficult situations has been invaluable to us as a practice.

Specialist Orthodontic